“The goal is to make our different divisions responsible for the cost of offsetting their carbon emissions,” said Kevin Turner, chief operating officer of Microsoft, in a statement released on May 8.
More specifically, the group plans to buy carbon credits to offset the energy consumption of coal
The group is not the first to embark on such an approach. But it responds to the demands of the Greenpeace environmental association. Two weeks ago, she called on Microsoft but also Amazon to use more clean energy.
Microsoft, Amazon, Apple and Twitter were poorly rated in a Greenpeace report on the impact of the new technologies on the environment, unlike Facebook , Google and Yahoo !
Following Microsoft’s announcement, Greenpeace analyst Gary Cook said, “The group’s move is a first step, but the devil is hiding in the details, and the details will show if Microsoft is leading us into a ‘cloud’ clean, or if it continues to rely on coal. ”
And if the revival of production was digital?
President François Hollande has said that the evening of his election: the revival of production will be his first fight . He even stopped his industrial roadmap for the first days of his mandate: a law prohibiting the closure of a profitable factory, creation of a public investment bank, creation of a high commissioner for industry … In short, he intends to implement its program quickly on this theme. Let’s hope, however, that its revival of production will be a little more ambitious. France will not be straightened out of the industry by safeguarding only our existing factories but by inventing new ones, creating a fertile ground for new production sites.
And to create this environment, we need to understand the forces at work in this sector, where wealth is being created today. 120 years ago, when the Factory (not yet New) was born, start-ups were found in the iron and steel industry. They were the industry, they were the heart of the industry. Arcelor-Mittal employees are not displeased , it is no longer in the shadow of their blast furnaces that it is now invented. Start-ups today are found in digital. It is in the crucible of this technological revolution (industrial affirms Jérémy Rifkin ) that France, and its new government, must think about the future of factories to relaunch production sustainably.
And if some think that betting on the digital is to build a future dematerialized, they are wrong. Yes, the media are changing. Yes, paper may no longer have the dominant position it occupied last century. Yes, factories will close. But behind these destructions of value, new opportunities emerge. Were our papers stored yesterday in filing cabinets, cabinets or folders? It will be done tomorrow in “devices” (computers, tablets, smartphone …). Yesterday giant factories, working class cathedrals were being built? Today, datacenters are growing to store our data, and new, smaller manufacturing companies are in the making thanks to 3D printing technology.
In fact, what is emerging is a new supply chain. From the supplier to the distributor, everyone is questioned by the digitization of our company. All companies will have to revise their value chain and their business model. And at a time when the government wants to build a productive pact, it has a duty to look at the industry as it is and especially to imagine what it could be. Industrial revolutions are also a story of political will, he will tell you!